Category Archives: General

Digital marketing is critical to success now, but printed materials still have an important role in promoting your brand. Many people prefer to have detailed information about your products and services on paper. Potential customers can review brochures from a few companies at one time and make their own notes on them. When people call…

Developing a solid brand identity is a complex task. First, you need to think deeply about who you want to reach and how you want them to feel about –your company. Then you need to develop a collection of symbols and phrases that sum up your message in a way that effectively grabs your audience’s…

In this digital age, you might think it is time to stop using business cards or at least cut down on them. But the truth is people like them. Picking up a business card and popping it into your pocket is still easier than typing out the details or even snapping a photo of a…

Most business owners understand the importance of continuity for their logo. Without one consistent logo design, people will not remember your brand easily. So getting the design, colours and fonts precisely right on every rendition of your logo is essential. People need to recognize it instantly when they see your letterhead stationery, your website, your…